Designing with curiosity and a user-centred approach. Envisioning alternatives to address complex challenges. Reframing reality to empower human experience. Building sustainable futures through co-creation.

Enabling Water Smart Communities

2023-2024

Strategy

Design Research

Narrative Building

Publication

Dark Matter Labs [UK]

In collaboration with ARUP, Anglian Water, KWR, Community Land Trust, CLES, as part of the Ofwat Water Breakthrough Challenge Innovation Project

Enabling Water Smart Communities (EWSC) is an innovation project for exploring the relationship between water management, community engagement practices and housing development. It seeks to unlock cross-sectoral innovation opportunities for water and housing infrastructure delivery toward more climate-resilient communities.

↑ Publication from Discovery Phase

Bringing my expertise in system thinking, infrastructure innovation and community empowerment, I collaborated with the core team to reframe challenges and identify innovation opportunities during the Discovery Phase. As a strategic designer, I developed frameworks emphasizing co-benefits and shared assets and conducted systemic research and focus group interviews to outline innovation pathways for collective action.


The core challenge of this project was its scale and complexity. I learnt that recognising a collective need for change is the key driver of an innovative journey. The project is ongoing, and the team is working on expanding its impact.


↗ Project Links

ewsc.org.uk How to implement and benefit from a multi-value flow in local communities Mitigating water-related risks through integrated asset management Mitigating water-related risks through local stewardship

↑ Collective Framework Iteration

↑ Framework-Based Analysis

↑ Stakeholder Agreement Development

Re:Permissioning the City

2021

Strategy

Design Research

Narrative Building

Digital Transformation

UX/UI

Dark Matter Labs [KR]

Initiated under the Bloomberg Mayors Challenge 2021, in partnership with Daegu Metropolitan City in South Korea

Re:Permissioning the City employs a digital platform to facilitate light-touch, flexible, and multi-use planning permission from local government, empowering community-driven creative space appropriation. The platform addresses the utilisation of urban space, particularly vacant spaces, arising from the pandemic and demographic shifts.

↑ Launching Prototype

Drawing upon my expertise in reframing challenges and community empowerment in the built environment through digital platforms, I spearheaded the creation of the project's foundational narrative through research in local and global contexts. Additionally, I led the platform framework development, refining it through workshops and interviews.


For me, this project was a journey of identifying the positioning of the service. Desk research and interviewing a wide range of stakeholders aided in this, fulfilling both the social and local municipality’s needs. Engaging directly with a local community group through prototyping workshops uncovered specific user groups that would use and implement the service within their existing communities. To implement a service and nurture its growth, oscillating between user, business and societal views is essential.


↗ Project Links

permissioning.city

↑ Research and Framework

↑ Framework iteration via Engagement

Sandbox Innovation for Civic Experimentation

2020

Strategy

Design Research

Narrative Building

Digital Transformation

UX/UI

System Mapping

Dark Matter Labs [KR]

Commissioned by Daegu Technopark, in partnership with Korea Agency for Infrastructure Technology Advancement, Daegu Metropolitan City Sejong Metropolitan City, Incheon Metropolitan City

The project collectively developed frameworks and strategies combining technology and civic innovation with Daegu Technopark, tech enterprises and local citizens. Our efforts aimed to address key themes identified by residents, including:

- Deteriorating fine dust pollution
- Street safety for children and youth
- Illegal dumping of domestic waste
- Urban water management in the context of climate change
- Child safety and childcare

↑ Strategic framing map

In my role as a strategic designer, I anchored the project to principles of collective sensemaking, open experimentation, distributed agency, and civic commons. This approach aimed to empower citizens as agents of change, not just participants. It involved reframing challenges via workshops, system mapping, and collective narrative building.


This project taught me the criticality of co-creation moments for unfolding real problems into service development. Often theses challenges, such as incentive structure, data policies, behaviour change and operation processes do not exist in silos but in intersections, which require significant collective endeavour to identify, focus on and innovate.

↑ Framework and Case studies cards

↑ Testing via engagement

Future Transition Campus

2020

Strategy

Design Research

Narrative Building

System Mapping

Dark Matter Labs [KR]

Commissioned by Seoul Metropolitan Government, Innovation Department, In collaboration with C.dot

This initiative aimed to develop a global social innovation campus in Asia. A collaborative research project focused on nurturing foundational capabilities and envisioning equitable transitions through collective action. The area of research included developing a strategy for an innovation campus, iterating architectural plans and facility management/operation plans, and also creating an ecosystem with financial models for its sustainable growth.

↑ Future Transition Campus Portfolio

As a member of the core team, using my spatial and program design background, I developed a strategy encompassing architectural and facility management plans. Additionally, I addressed key urgent challenges by developing capacity-building programs that leveraged system thinking, future foresight, and collective storytelling.

↗ Project Links

A Long Term Comprehensive Plan & Feasibility Research for Global Social Innovation Campus

↑ Reframe context and analysis based on framework

↑ Framework Iteration and identify potential partnership

↑ Apply Framework to Programs, Architectural and Facility Management plans

Tomorrow's Chodang

2024

Strategy

Design Research

Narrative Building

Space Bakers [KR]

In collaboration with Foam Architects, as part of the architectural planning proposal for the Chodang site

Tomorrow’s Chodang aims to develop an anchor program fostering collaboration and innovation among local communities for sustainable tourism and the local economy. In collaboration with a local architecture firm, we crafted an economically and socially sustainable development strategy for residents and tourists in Gangneung's Chodang-dong.

↑ Program and spatial development plan

Through interviews and data analysis, I reframed challenges and opportunities faced by communities, local entities, and public sectors. Using these insights, I developed a spatial program centred on a bathhouse with mixed everyday experiences. By balancing the needs of residents and visitors, the space serves as a hub for exchanging information, networking, and skills, promoting collaboration and shared goals.


This project taught me that revealing actionable insights into ‘what to aim for’ and ‘how to build action’ requires both quantitative and qualitative data research. Large-scale quantitative data like population change and economic structure informed overarching changes in societies and industries. Grounded engagements with local actors allowed us to identify the cultural and cognitive demands of everyday life. Moreover, hands-on involvement cultivated a foundational set of collaboration partners.

↑ Narrative building based on Site Analysis and Engagement

↑ Concept development

↑ Mapping Potential Local Partnership and Program

Waterschool

2017-2020

Strategy

Design Research

Narrative Building

Installation

Studio Makkink & Bey [NL]

Presented at 4th Design Biennial in Istanbul, IABR—DOWN TO EARTH, Nominated to Accelerate Phase in the WDCD Climate Challenge, Awarded Dutch Design Award 2022, in Design Research

Waterschool is a design research initiative and a community I have dedicated myself to since joining Studio Makkink & Bey in the Netherlands in 2017. The project aims to address water shortage and management by rethinking of the economic and infrastructural model of education.

↑ Envision Waterschool Fungi Landscape - IABR

In my role as a strategic and communication designer, I developed and communicated the envisioned future through film, illustration, and research in various locations, including Rotterdam M4H (NL), Noordoostpolder (NL), Istanbul (TK), and Dwarka (IN).


Waterschool was the project that led me to system thinking. No single product or service can stand alone. From this recognition, initiating a new opportunity could launch from a product along the chain of production and implementation, or it could also begin with students in the school, spreading across generations and members of communities.


↗ Project Links

smb-waterschool.nl smb-waterschool.nl WHAT DESIGN CAN DO Climate Challenge 2017, Dwarka (IN)

↑ Waterschool, Design Biennal Istanbul 2018, photo by Joana Luz

↑ Waterschool M4H+, International Architecture Biennale Rotterdam (IABR) 2021 , photo by Aad Hoogendoorn

↑ Waterschool Scenario, International Architecture Biennale Rotterdam (IABR) 2018

↑ Waterschool Scenario, What Design Can Do Challenge 2017

Waterschool in Cheongju

2023

Design Education

Narrative Building

Installation

UX/UI

Publication

Space Bakers [KR]

Co-Hosted by Living Design Center in Gongju National University’s Furniture Living Design and Cheongju Craft Biennale, in collaboration with Studio Makkink & Bey and Studio Common Good

Waterschool, a design research initiative centred on water as an education medium, was introduced during the Cheongju Craft Biennale 2023. I led the design of a series of workshops which engaged local undergraduate students in applying Waterschool’s methodology to the Korean context.

↑ Presentation during the workshop

I facilitated discussions on water shortage and water footprints with young designers and the public, linking research and design to tangible outcomes of the water footprints, including a reduced water restaurant experience, water footprint library, exhibitions, and reports.


This project reawakened me to the power of curiosity in solving complex problems like water shortages and climate change. Engaging and tangible experiences trigger curiosity and allow users to be involved, which are the foundation of cultural and behavioural change.


↗ Project Links

Publication

↑ Collective Water footprint data Collection duirng the Workshop

↑ Exhibition, Cheongju Craft Biennale 2023

↑ Publication

Fix the Street

2019-2023

Design Education

Narrative Building

Installation

Publication

Space Bakers [KR]

Hosted by Gongju National University, Furniture Living Design Department, Partnered with Gongju Urban Policy Department. In collaboration with Studio Common Good

The Public Design for Local Communities project, initiated in 2019, brings together local design students, craftsmen, and residents. It seeks to enhance community experiences in public spaces by involving users creatively and installing innovative public installations and furniture.

↑ Citizen Engagement, Photo by students from Kongju University

My contribution primarily focused on guiding young designers in engagement design, problem reframing, and design strategies for public spaces. This aimed to empower multiple generations within local communities and uncover unique local narratives and designs. Additionally, I was responsible for framing and documenting developed tools and research, facilitating knowledge sharing and project expansion.


This project taught me that public engagement is an opportunity to build the capabilities of all the actors involved, not merely to capture residents’ demands. The process uncovers gaps in agreements, understandings, or incentives between operators, residents, and designers.


↗ Project Links

Fix the Street 2021 Fix the Street 2020 Fix the Street 2019

↑ Reframing Narratives and Collective Envision workshop

↑ Engagement Design

↑ Publication

Space and Object / Space and Media

2020-2024

Strategy

Design Education

Narrative Building

Installation

UX/UI

Design Research

Publication

Kookmin University, Spatial Design Department [KR]

In my role as a Lecturer at Kookmin University’s Spatial Design Department I committed to innovative design education. Leading courses on ‘Space and Object’, ‘Space and Media’, my objective is to empower the next generation of creative leaders to explore and cultivate their diverse strengths and interests.

↑ Student Showcase

I crafted process-driven curricula, tools and evaluation framework to convey design thinking theory and practices through lectures and workshops. Leveraging digital collaboration tools, like shared process boards and ongoing reflection frameworks, I foster an environment to nurture critical thinking and collaboration.


The prime learning from my teaching practice is the strength of empowerment in an individual's or group's growth. This insight has been my foundation for other work, including service development, project and team management, and cross-team collaboration.


↗ Project Links

Space and Object 2023 Space and Media 2023

↑ Shared Process Board

↑ Tools for Analysis and Design in Development

Supply Chain Broadcast

2019

Narrative Building

Installation

UX/UI

Design Research

Publication

Space Bakers [NL/KE]

Partnered with University of the Underground and University of Amsterdam With support from ACED, Spark Narration In collaboration with Luke Rideout

Supply Chain Broadcast aims to bridge disconnected communities across the global supply chain, utilising a blend of digital and physical media. The project seeks to improve the chain and its supporting infrastructure by fostering collaboration and innovation.

↑ Video narration, Captured from Supply Chain Broadcast (SCB) youtube

Initiating our platform with action research, we travelled the global coffee supply chain from Kenya to the Netherlands. My role centred on amplifying unheard voices and connecting dispersed challenges. I facilitated collective narratives and established an accessible platform to broaden networks, enable the exchange of narratives, and promote mutual learning among actors in the global coffee supply chain.

↗ Project Links

Video Series Podcast

↑ Mapping challenges and actors in the chain

↑ Collective Narrative Building through Digital Platform

Persistent Selv

2019

Narrative Building

Design Research

Digital Transformation

UX/UI

Dark Matter Labs [UK]

In collaboration with the IOTA Foundation, co-funded by EIT Climate-KIC as part of its Deep Demonstration on Long-termism

Persistent Selves is an exploratory demo app that utilises self-sovereign digital identity (SSID). The app aims to empower individuals to engage in heritage and legacy-planning by establishing trusted connections with future generations and their environment.

I contributed to developing the concept and approaches through research, visuals and user journeys by collaborating with the core research team and product developers. Our investigations focused on fostering individual long-term thinking and cultivating an experience of interconnection with the past and the future.

↗ Project Links

Article

↑ Persistent Selv Demo Launch

Rapid Transition Lab

2019

Strategy

Narrative Building

System Mapping

Publication

Design Research

Dark Matter Labs [SE]

In collaboration with Stockholm Resilience Center and Swedish Innovation Agency, Vinnova

The Rapid Transition Lab, a collaboration between Stockholm Resilience Center, Dark Matter Labs, and Vinnova, was an exploratory research project to identify opportunities and pathways for Swedish food system actors to engage in a rapid transition in response to the COVID-19 crisis.

Through my involvement, I manifested 3 articles and visual analysis. Utilising system thinking, visualisation techniques, and underlying future thinking, we conducted a comprehensive analysis to unveil intricate interconnections and necessities to navigate uncertainty toward sustainable transformations.

↗ Project Links

Towards healthy, sustainable and just Swedish and planetary food systems Navigating uncertainty — part 1 Navigating uncertainty — part 2

↑ Mapping and Analysis

Long Emergency, Covid-19 Cascading Risk

2020

Narrative Building

System Mapping

Design Research

Dark Matter Labs [UK]

Developed as internal project, as part of Long Emergency during the Covid-19 outbreak

This system map illustrates system dynamics extending beyond immediate emergencies. It aims to assist in navigating uncertainty by anticipating patterns to identify new pathways forward over a longer time horizon.

To develop this map, I researched, crafted narratives and performed analysis, ultimately translating the dynamic system into a comprehensive map.

↗ Project Links

Video

↑ Long Emergency, Covid-19 Cascading risk map

Education

MA Design of Experiences
Sandberg Institute    Amsterdam [NL]
BA Man and Communication
Design Academy Eindhoven    Eindhoven [NL]
BA Spatial Design
Kookmin University    Soeul [KR]

Capabilities

Adobe CC

Figma

HTML

CSS

Sketch Up

Adobe CAD

Rhino

Workshop Design & Facilitation

Miro Board

Physical Computing: Arduino

Pen and Paper

Sewing Machine

Wood Work

Metal Work

Plastic Work

Reportings

Mappings

Connect People

hellofromjuheehahm at gmail dot com

linkedin.com/in/juhee-hahm

website c.2024 Space Bakers